The New Zealand Natural Pet Food WOOF and MEOW (dog and cat food ranges) are designed around the daily rituals of caring for your pet’s body, skin and well-being, but with a dietary balance. The premium pet food range uses fresh whole ingredients with no artificial colours, flavours, or preservatives.
The food is manufactured in small batches in New Zealand. They support fair trade and local sourcing when choosing suppliers and farms across the country. The recipes are high in meat (protein) for a species appropriate diet and don't include any nasties, by products, or fillers (such as corn, wheat, meal or soy). As well as no artificial colours, flavours, or preservatives. It's simply delicious, nutritious food that your pet will love!
Lamb & King Salmon
Ingredients: Lamb, King Salmon with ground bone, Lamb Green Tripe, Lamb Heart, Lamb Liver, Lamb Kidney, Kelp, New Zealand Green Mussel, Honey, Rosemary, Coconut Oil, Hoki Oil, Choline Chloride, Taurine, Salt, Zinc, Amino Acid Complex, Iron Amino Complex, Copper Amino Acid Complex, Manganese Amino Acid Complex, Vitamin B1 (Thiamine Mononitrate)
Guaranteed Analysis:
Crude Protein Min 36%
Crude Fat Min 48%
Taurine Min 0.3%
Crude Fibre Max 3%
Moisture Max 5%
Calcium 1%
Phosphorous 0.8%
Omega-3 Fatty Acids* Min 0.8%
*Not recognised as an essential nutrient by the AAFCO Cat Food Nutrient Profiles
Calorie Content ME (calculated): 6085 kcal/kg | 292 kcal/cup
Lamb & Hoki
Ingredients: Lamb, Hoki with ground bone, Lamb Green Tripe, Lamb Heart, Lamb Liver, Lamb Kidney, Kelp, New Zealand Green Mussel, Honey, Rosemary, Coconut Oil, Hoki Oil, Chloride, Taurine, Salt, Zinc Amino Acid Complex, Iron Amino Acid Complex, Copper Amino Acid Complex, Manganese Amino Acid Complex, Vitamin B1 (Thiamine Mononitrate).
Guaranteed Analysis:
Crude Protein Min 36%
Crude Fat Min 34%
Taurine Min 0.25%
Crude Fibre Max 2%
Moisture Max 5%
Calcium 1.8%
Phosphorous 1.2%
Omega-3 Fatty Acids* Min 0.6%
*Not recognised as an essential nutrient by the AAFCO Cat Food Nutrient Profiles
Calorie Content ME (calculated): 5795 kcal/kg | 278 kcal/cup
Beef & Hoki
Ingredients: Beef, Hoki with ground bone, Beef Tripe, Beef Heart, Beef Liver, Beef Kidney, Kelp, New Zealand Green Mussel, Honey, Rosemary, Coconut Oil, Hoki Oil, Taurine, Salt, Zinc Amino Acid Complex, Iron Amino Acid Complex, Copper Amino Acid Complex, Manganese Amino Acid Complex, Vitamin B1 (Thiamine Mononitrate).
Guaranteed Analysis:
Crude Protein Min 32%
Crude Fat Min 38%
Taurine Min 0.25%
Crude Fibre Max 3%
Moisture Max 5%
Calcium 4.3%
Phosphorous 2.2%
Omega-3 Fatty Acids* Min 0.7%
*Not recognised as an essential nutrient by the AAFCO Cat Food Nutrient Profiles
Calorie Content ME (calculated): 5440 kcal/kg | 250 kcal/cup

Why we the sell the items we sell
Our aim is simple, to extend and improve quality of life of dogs & cats. We aim to do this by sourcing natural healthy alternatives to many of the toxic and chemically laden products on the market for our beloved pets and by sharing our knowledge and experience of nutrition, natural remedies and cleansing your pet of toxins.
We are passionate about natural nutrition and see it as the fundamental essential for good health. A varied fresh whole food diet with minimal processed foods and minimising chemical and toxin exposure is essential to your pets health and wellbeing.
We are also passionate about reducing stress, physical & psychological pain in our dogs lives through equipment, training and activity choices.
WE ARE COMMITTED TO WORKING
TOWARD A WASTE-FREE FUTURE
Our AP branded treat bags are 100% recyclable plastic